AI intake intelligence for fitness coaches

Replace your intake form with a conversation.

Mārama qualifies your coaching leads with AI and sends you a one-page brief before every sales call — so you walk in knowing exactly how to close.

Try it yourself Get in touch
Etymology Te Reo Māori
M Ā R A M A

/maː.ra.ma/ · verb, noun, adjective · Aotearoa New Zealand

Light
He mārama te ao.
The world is light.
Clarity
Kei te mārama ahau.
I understand clearly.
Understanding
Ki tō mārama.
To your understanding.

"We named this tool mārama because that's exactly what your sales calls have been missing — clarity about who's on the other end of the line, before the conversation even begins."

Clarity before every call.
Your intake form is broken.

Three reasons your best leads are slipping through.

01

It's cold.

Static forms create zero rapport before the call. Leads fill out a form and wait. No connection, no momentum.

02

It creates homework.

Reading raw responses, trying to interpret them, preparing for each call. 20–40 minutes per lead you'll never get back.

03

You walk in blind.

Without knowing their real motivation, budget signals, or objections, you improvise. You lose deals you should win.

What lands in your inbox

A one-page brief on every lead, before every call.

Mārama Lead Intelligence Summary
Sarah
Fit Score
8/10
Strong fit. Clear goal, real timeline, has invested in coaching before.
Real Motivation
Wants to feel confident at her sister's wedding in 4 months. Weight loss is the surface goal — the dress is the real one.
Signals
Timeline
4 months — hard deadline (sister's wedding).
Budget
Medium-High. Mentioned a past program at "a few hundred a month" without hesitation.
Key Concerns
  • Worried about consistency given travel schedule.
  • Has tried and quit two programs before.
Suggested Opening
🔒 Your personalized opening line — available in your brief.
Generated by Mārama Today, 9:42 AM

Every lead. Before every call. Automatically.

How it works

From form link to closed call in three steps.

01

Replace your form link.

Replace your intake form link with your Mārama link. Leads have a real conversation instead of filling out a form.

02

Mārama qualifies them.

The AI asks smart follow-up questions and surfaces what actually matters: motivation, budget comfort, concerns, timeline.

03

You get the brief.

Before every call, your Lead Intelligence Summary lands in your inbox. Open it. Walk in ready to close.

Pricing

One plan. Built for working coaches.

$79 / month

Cancel anytime. No setup fee. No contracts.

  • Conversational AI intake, personalized to your offer
  • Lead Intelligence Summary before every call
  • Fit score, motivation, budget signal, concerns, talking points
  • Delivered to your inbox automatically
  • Cancel anytime
Get in touch

One extra client closed pays for the year.